A month or so ago, having grown frustrated with lengthy tech support phone conversations with various family members, we installed the free version of the LogMeIn desktop sharing app on all of our various computers. It’s cut those “my window has disappeared and I can’t find it” calls to a bare minimum, making everyone much happier. And then this, today:
— TechCrunch (@TechCrunch) January 21, 2014
It seems that the outfit has grown tired of offering its services to freeloaders like me, and now my only option is the “Pro” version that starts at $99/year (or $49 for the first year if you already have an account). Even though the application has been helpful when we needed it, our actual usage doesn’t justify paying that much for the service. So, adios LogMeIn.
Unsurprisingly, there are several free alternatives for this sort of application, so I don’t expect to miss LogMeIn. It’s simply annoying to have to make the switch, and to invest the time to find the best of those alternatives.
Of course, this is anecdotal evidence of just how spoiled I’ve become. I quickly take for granted those companies who, for whatever reasons, offer free services or products, and then feel slighted (if not downright abused) when they decide to discontinue those things. Well, not as slighted as some people:
— Jeremy Benisek (@cyberaxe) January 21, 2014
As much as I’ve tried, I can’t quite work up the same sense of entitlement as Mr. Cyberaxe*. Logically, I should just be grateful for the time we had together, and recognize that all free things must come to an end. I assume that LogMeIn was hoping that its free offering would be a gateway drug to entice us to graduate to Even Better Stuff, stuff that we’d pay for, and when that didn’t happen, the company decided it wasn’t worth whatever trouble it was going to to maintain the service. It’s a logical business decision.
I sort of doubt that many people will switch to the paid service; I doubt that I’m alone in deciding to seek out another free product to do the same job. But we all need to recognize that whatever we find, we shouldn’t count on it in perpetuity.
*Given the specificity of the hashtag rant, I wonder if Mr. Cyperaxe was using LogMeIn’s free service to generate revenue for himself, perhaps via his own desktop support business. It’s never a good idea to build your business model on the assumption of freebies from a disinterested third party.