{"id":549,"date":"2011-03-30T07:38:13","date_gmt":"2011-03-30T12:38:13","guid":{"rendered":"https:\/\/ericsiegmund.com\/gazette\/2011\/03\/30\/110330-spiritmagqrcodes\/"},"modified":"2024-09-11T18:07:42","modified_gmt":"2024-09-11T23:07:42","slug":"110330-spiritmagqrcodes","status":"publish","type":"post","link":"https:\/\/ericsiegmund.com\/fireant\/2011\/03\/30\/110330-spiritmagqrcodes\/","title":{"rendered":"QR Codes in the Wild"},"content":{"rendered":"<p>Yeah, I confess that I&#8217;m sort of a QR code junkie (although I prefer the term &#8220;aficionado,&#8221; because it&#8217;s more fun to say). But after <a href=\"http:\/\/www.ericsiegmund.com\/fireant\/2011\/01\/110108-qrcodes.html\">this post<\/a>, and following a discussion with a client about possible ways they could help achieve his organization&#8217;s mission, I have a heightened awareness of how they&#8217;re being used in real life.<\/p>\n<p>The most recent example appears in the current edition of <i>Spirit<\/i>, the<a href=\"http:\/\/giving.tamu.edu\/\"> Texas A&amp;M Foundation<\/a>&#8216;s quarterly magazine (you can download a PDF version <a href=\"http:\/\/giving.tamu.edu\/PDFs\/Spirit_Magazine\/2011_Spring.pdf\">here<\/a>). It uses QR codes linked to YouTube videos to supplement the written articles. Below is an example:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"border: 1px solid #ccc;\" src=\"http:\/\/www.ericsiegmund.com\/fireant\/images\/misc\/spiritmagqrcode.jpg\" \/><\/p>\n<p>It&#8217;s an effective way to expand on subject matter in traditional media, although it requires a bit of work from the reader. This is apparently a new technique for the magazine, because the publisher has included detailed instructions on the table of contents page about how to use the QR codes.<\/p>\n<p>The magazine&#8217;s use of the codes works well, although I think that they should have made them larger. It took a little practice to know how best to hold my iPhone to get the software to scan them (I use <a href=\"http:\/\/redlaser.com\/\">RedLaser<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeah, I confess that I&#8217;m sort of a QR code junkie (although I prefer the term &#8220;aficionado,&#8221; because it&#8217;s more fun to say). But after this post, and following a discussion with a client about possible ways they could help achieve his organization&#8217;s mission, I have a heightened awareness of how they&#8217;re being used in&hellip; <a class=\"more-link\" href=\"https:\/\/ericsiegmund.com\/fireant\/2011\/03\/30\/110330-spiritmagqrcodes\/\">Continue reading <span class=\"screen-reader-text\">QR Codes in the Wild<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-549","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":1,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts\/549\/revisions"}],"predecessor-version":[{"id":14136,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts\/549\/revisions\/14136"}],"wp:attachment":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/categories?post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/tags?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}