{"id":722,"date":"2011-12-22T16:41:41","date_gmt":"2011-12-22T22:41:41","guid":{"rendered":"https:\/\/ericsiegmund.com\/gazette\/2011\/12\/22\/111222-qrcodesandtags\/"},"modified":"2022-04-01T15:02:26","modified_gmt":"2022-04-01T20:02:26","slug":"111222-qrcodesandtags","status":"publish","type":"post","link":"https:\/\/ericsiegmund.com\/fireant\/2011\/12\/22\/111222-qrcodesandtags\/","title":{"rendered":"QRazy Codes vs Tags"},"content":{"rendered":"<p>Attentive Gazette readers understand that I&#8217;m fascinated by QR codes, those little boxes filled with random tiny squares that lead to a website when scanned on a smartphone. They&#8217;re becoming ubiquitous in printed material, and yet I continue to find surprising implementations. Like this one, which I found embedded in a story in <i>Cycle World<\/i> magazine earlier today.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"border: 1px solid #ccc;\" src=\"https:\/\/ericsiegmund.com\/fireant\/images\/misc\/cyclingqrcode.jpg\"><\/p>\n<p>Sorry for the poor quality of the photo, but I&#8217;m sure you can make out the motorcycle theme, a hand gripping the bike&#8217;s bar. The scattered black and white dots can be scanned to lead to the web URL shown below the image, assuming you have the right scanning software.<\/p>\n<p>And that&#8217;s the rub&#8230;same as it&#8217;s always been. Not every scanning app can read every QR code. My favorite scanning program, <a href=\"https:\/\/redlaser.com\/\">Red Laser<\/a>, couldn&#8217;t interpret this particular design. On the other hand, Microsoft&#8217;s Tag app was able to scan the graphic, and I later learned that&#8217;s because this isn&#8217;t actually a QR code but a Tag, which is Microsoft&#8217;s implementation of the <a href=\"https:\/\/tag.microsoft.com\/what-is-tag\/2d-barcodes.aspx\">2D bar code<\/a>. (Is anyone surprised that Microsoft would come up with their own version of technology rather than cooperating with a standard that&#8217;s already in place? I didn&#8217;t think so.)<\/p>\n<p><img decoding=\"async\" style=\"float: right; padding: 12px 0 12px 24px;\" src=\"https:\/\/ericsiegmund.com\/fireant\/images\/misc\/mstag.jpg\" alt=\"Sample of an MS Tag\">You&#8217;ve probably seen the traditional Tags before &#8211; they&#8217;re most often squares filled with multi-colored triangles and parallelograms in seemingly random patterns. The Tags with the dots are less common; I suspect that they don&#8217;t carry as much embedded information, and that&#8217;s why the dots can be placed over a graphic (or embedded in one) and still be scannable.<\/p>\n<p>Dots alone don&#8217;t make a tag a Tag, if that makes sense. For example, the following QR code [<a href=\"http:\/\/beautifulpixels.blogspot.com\/2010\/08\/qr-code-hacks-modifying-and-altering.html\">source<\/a>] was not recognized by the Tag app, but is easily scanned by Red Laser:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/ericsiegmund.com\/fireant\/images\/misc\/qrdots.png\"><\/p>\n<p>I continue to believe that the QR code, or at least the concept of embedded scannable graphics, has great potential, but these compatibility issues need to be ironed out before they&#8217;ll ever truly be mainstream. There&#8217;s no good reason why someone should have to employ two or three or four apps in order to find one that will read a given code.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attentive Gazette readers understand that I&#8217;m fascinated by QR codes, those little boxes filled with random tiny squares that lead to a website when scanned on a smartphone. They&#8217;re becoming ubiquitous in printed material, and yet I continue to find surprising implementations. Like this one, which I found embedded in a story in Cycle World&hellip; <a class=\"more-link\" href=\"https:\/\/ericsiegmund.com\/fireant\/2011\/12\/22\/111222-qrcodesandtags\/\">Continue reading <span class=\"screen-reader-text\">QRazy Codes vs Tags<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-722","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":1,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"predecessor-version":[{"id":9440,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/posts\/722\/revisions\/9440"}],"wp:attachment":[{"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ericsiegmund.com\/fireant\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}