How dum do they think we are?

While perusing a bag of Salt and Vinegar potato chips today at lunch*, I noticed that the website for Schlotsky’s Deli is CoolDeli.com. [Update: Well, it was once. Trust me on this, OK?]

I find it objectionable and personally offensive that Shlotsky’s would have so little faith in the ability of the American public to spell “Schotskies” correctly that it would stoop to such obviously patronizing methods. I mean, who does Schlozkee’s think it is, anyway, that it can’t even use its own name in its website URL?

I think the message is clear: Sholshkey’s Deli doesn’t credit its own customers with even the most rudimentary spelling skills. That, or it’s ashamed of its own name. Either way, I have to say, “shame, shame on you, Shlawtski’s Deli.”

*Yep, lunch after church is a big deal ’round these parts.


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11 comments

  1. Maybe I should start one of those Tchotchkes Delis in my cubicle at work. Don’t know how good the food would be…and my coworkers might not appreciate the smell…but at least they’d be entertained by all the things on my desk.
    …and the extra cash wouldn’t hurt either. 😉

  2. When I lived in Washington D.C. in the early 1980s I was shocked that store owners there couldn’t abbrviate deli — all the signs in town spelled the word as d-e-l-l-y. It was hard to trust anyplace having good sandwiches coming out of it that can’t even get their own name right.

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