Why would Sears create a remarkably graphic (but still tongue-in-cheek) ad campaign that features zombies? Beats me, but I’m impressed, if slightly unnerved. I mean, they’ve gone all out, including three videos using the undead to pitch their products, and their zombieized website is at least a couple of clicks deep before you get to actual merchandise. You can even click a link that re-translates the site’s verbiage into zombie-speak (although I cannot vouch for its accuracy).
Two thumbs up for the effort, Sears! Now, why are you looking at me like that…?
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Ahhhh, niche marketing. Maybe they’ll start advertising on “Ugly Americans.”
Yeah, in these tough economic times, one can’t afford to overlook any demographic, regardless of sentience or appearance. I’ll bet they stop short of issuing them credit cards, though.
Yeah, that’s one bunch where I don’ wanna know “What’s in YOUR wallet?”
🙂