Super Bowl Ads: Pre-Game Predictions

We’re about ninety minutes away from kick-off, which gives me plenty of time to do the usual in-depth preparation that I’m known for. That’s why I’m watching something on The Food Channel, working up an appetite for Super Bowl snax.

I don’t think The Food Channel will be showing any of the Super Bowl ads, but I feel confident in making a few predictions for what’s coming up. To wit:

• There will be plenty of ads featuring animals acting like humans, and being really hilarious in the process.
• There will also be plenty of ads featuring humans acting like animals, and being much less hilarious in the process. (I’m thinking of you, Bud Light.)
• Kids will be big, and guys will be big kids.
• At least one sports figure will appear in a commercial that will cause him (or her) to wonder, tomorrow, “what was I thinking?”
• GoDaddy.com will be in a class by itself, that is to say, class-less.

Let the games begin!