Drawing upon the documentary film Airplane!, my reaction to yesterday’s Super Bowl MMCXLVIIIXI was that I picked the wrong day to quit live-blogging the TV ads. It would have been so easy to assign the coveted Ant Ratings. There were about 30 1- or 2-Ant ads, and only two that I thought were worth watching again.
My favorite occurred near the beginning of the game. It was the Doritos dog shock collar ad. I always like to see mistreated canines wreak revenge on their tormentors (and gain the Doritos in the process). My second favorite was the Volkswagen “slug bug” ad, which was entertaining throughout but hit the perfect note with Stevie Wonder calling slug on Tracy Morgan at the very end.
I’d give an honorable mention to the E*Trade “milkaholic” baby ad.
The GoDaddy.com ads were as forgettable as I expected, although in hindsight, I don’t think they reached the same level of sleaziness as in past years. GoDaddy’s ad strategy continues to mystify me. I have a hard time believing that they’re hitting their target audience with those ads, and even if they do succeed in driving a ton of traffic to their website (which is generally one of the marks of a successful ad campaign), I doubt those clicks turn into revenue. I continue to believe that GoDaddy’s founder, Bob Parsons, is just a DOM who likes hanging out with cute young chicks. But, hey…it’s his $2.5 million per thirty seconds and if that’s how he wants to spend it…
Actually, the edgiest ad from a sexual content perspective came from a completely unexpected source: Motorola. Megan Fox (Megan Fox!), pondering the effect of posting a photo of herself in the bathtub, with the result being several scenes that no parent really wants to try to explain to a ten year old.
The Focus on the Family ad with Tim Tebow and his mom was sweet and funny, and the controversy about airing it seems to prove that some people are simply born to be offended.
The one glaring aspect of the broadcast yesterday was the glaring product placements that CBS inserted at every turn. It even extended to the halftime show. Think it was coincidental that The Who played the theme songs from all three CSIs? Their discography has hundreds of songs and yet those three were prominently featured. (Yeah, I’m just bitter because Magic Bus is my favorite Who song.)
Speaking of music, Carrie Underwood’s rendition of the National Anthem was spine-tingling…up until the last note. Yikes. Still, I nominate her for next year’s halftime show.
However disappointing the ads were this year, the game itself more than made up for them. Going in, I had no skin in the game, not really caring too much who won, but expecting to see a well-played game by the two best teams in the NFL. Well, if you put my feet to the fire (I have very tender feet, you know), I’d have leaned slightly in the direction of Nawleans, for the obvious sentimental reasons. When the Saints went down early by ten points, I thought, “oh no, another overhyped game ruined by expectations,” but that was obviously premature.
I felt bad for Manning, throwing that late interception, but he’s had his day in the sun and Drew Brees was on fire. It was just his time, and he made a fine and gracious victor.
I can’t help wondering, though, what Indianapolis would have done had they scored a touchdown instead of throwing the game losing interception. Would they have taken the safe way out and kicked the extra point, and hope to win the game in overtime? Or would they have considered how absolutely unstoppable Brees had become, and not wanted to gamble their season on a coin toss…and thus gone for two points? We’ll never know, of course, but if the tables had been turned, I suspect the Saints coach, Sean Payton, would have gone for two. And, no doubt, made it.
Of course, in closing, I’d just like to remind the Saints and their fans everywhere of one little fact: the Cowboys still kicked your rears in your own house. I’d like to think that that game provided some education that led to your ultimate victory. No need to thank us. 😉
I made a comment on the blogspot before this one that you had let me down by not posting about the commercials for the Super Bowl. I’m glad you took care of that!
The live blogging of the game and the ads is hard work! I decided that not enough people read the Gazette during the game to make it worthwhile, and figured an after-the-fact post would have to do.
I will admit I didn’t check in until the game was over, but was still disappointed not to find your live blog post.:-( I appreciate you giving it a more than adequate “Monday” morning quarterback analysis though. 🙂 I agree not much worthy of more than an ant or two. And while Go Daddy was only slightly less embarrassing than usual, the others more than made up for it with lots of underwear and lewd innuendo. I was disturbed also by the cruelty to animals (Doritos) and the elderly (Betty White and Abe…don’t remember the advertiser). The only ad that made me laugh was Google. Even E-Trade’s otherwise laughable ads were ruined by throwing in that bit of sexually tinted jealousy. There seems to be a big age gap between the target audience of the half-time show and the commercials, doesn’t there? Overall, I was just embarrassed for the advertisers.
Perhaps live blogging will return next year (assume I return next year, of course!), if you all are especially nice to me. 😉
I must have missed the Doritos ad with the cruelty to animals. Are you referring to the shock collar ad? I viewed it differently than you, with the dog getting the last laugh.
The Betty White commercial was done by Snickers. Jimmy Patterson didn’t like its placement immediately following Tim Tebow’s ad. I picked up on that, but didn’t attribute it to any evil intent by the network. But I’m also very naive.
I’m glad you pointed out the Google ad. It was funny, and presumed a smidgen of intelligence on the part of the viewer. I should have included it as a higher-ranked spot.
The landscape of television advertising nowadays is not for the faint of heart, that’s for sure!
Yeah, there was redemption in the shock collar ad, but I was so “shocked” by that point (not really, but I felt bad for the dog, seriously) that I didn’t laugh. And I agree with Jimmy on the placement of the Snickers ad. Anyway…yeah, not for the faint of heart. The Google ad was funny because we’ve all been there.