Super Bowl Live-Blogging: The Ground Rules

At the risk of sounding like I know what I’m doing, I need to lay out a few ground rules so you’ll be able to recognize when things inevitably start to go south and we descend into uncontrolled chaos.

First, it’s important to be able to quickly recognize the team I’m writing about. There’s nothing worse than thinking I’m talking about the ugly shoes of the Pittsbay Stackers, when in reality I’m dissing the Greenburgh Feelers. So, to make things more clear, I’ll refer to the latter as “those guys” and the former as “the Cheese Whiz Heads.” Note: If the game gets crazy, I may inadvertently reverse the references; in that case, just go by the context and you’ll be fine.

Second, we use an elaborate rating system to judge the ads, a rating system developed over years of analyzing the best data I could make up. It’s called The Ant System® and it goes something like this: it’s a sliding scale of 1-5 ants, with 5 ants represented by something like Coke’s “Teach the World to Sing” ad, and 1 ant represented by anything produced by GoDaddy.com. But how, you might ask, will I recognize the rating? Good question. Watch carefully for the subtle clues:

Third, you should always feel free to weigh in with your own observations, opinions, recipes, paranoid delusions, and predictions, keeping in mind of course that by leaving a comment you’ve confirmed my suspicion that you also didn’t get invited to a Super Bowl party.

OK, I think that about covers it. Any questions?

Oh, I almost forgot. If you want some insights from someone who actually cares about the game itself (what a concept!), check out Jeff’s place.